A Study of Domestic Business Model at Operational Level for Advance Traveler Information System

• Main Authors: Yu-Chao Chang, 張育超
• Other Authors: Chee-Chung Tong
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/82723912463057746744

碩士 === 淡江大學 === 運輸管理學系碩士班 === 99 === One may find that performance by current version of domestic Advanced Traveler Information Systems falling short to public expectation. The causes may be complex, however can be attributed from lacking of flexibility, too fragmented information, and lacking of seamless integration. The sole role of public sector to develop the ATIS system seems to be the culprit to restrict the system’s performance to achieve full potential. Involvement of private sectors through investment and technological advances can develop adequate business model to elevate overall performance. There were some studies and researches analyzed the possible business models with rather conceptual framework at either strategic or planning level, however actual operational issues were mostly neglected or overlooked. The purpose of this study is to demonstrate a systematic approach to develop an ATIS business model at operational level. Three major tasks are implemented to achieve such goal: firstly, system analysis approach will be implemented to construct overall system structure where elements for information chain will be identified; secondly, costs of linkage between elements/options across stages for information chain were evaluated in terms of impedance and attractive scores, which were obtained from a designed survey for related ATIS industries. Possible linkages between stages form a multi-stage decision network, which is formulated as Dynamic Programming problem and solved accordingly. The solution of path from initial stage of information chain towards the end stage generates the “optimal” ATIS business model in terms of bundle of service items over entire ATIS data steam.