A Study on the Relation between Human Capital, Customer Capital and Firm Performance- A Case Study in A Trading Company

• Main Authors: Hsing -Ju Lin, 林倖如
• Other Authors: Ku-Jun Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/29705057665711768231

碩士 === 淡江大學 === 會計學系碩士在職專班 === 99 === In the past, a company’s value was usually based on its corporate financial indicators. However, with today’s fast-growing technology- and knowledge-based economy, talent is also one of the key factors in maintaining the company’s competitive advantage. In-house talent has thus become essential to business growth, for it can lead the business to success or failure. Therefore, financial statements have been unable to completely assess the true value of firms. Evaluations based on financial statements and human capital are unable to fully assess the true value of the firm. In this study, we will focus on a small and medium enterprise (SME) as our subject. Our study period is from 1985 to 2009. By investigating the relationship between human capital, customer capital, and firm performance, companies may gain a better idea regard-ing efficient allocation of resources. Empirical results indicate that human capital is di-rectly proportional to the firm performance of SMEs. Therefore, the hypothesis that human capital has a positive influence on the organization was formed. Moreover, this study demonstrates that customer capital also has a positive influence on firm performance, and this is the second hypothesis that the study established.