The Computer Switching Power Supply Competition Strategy Forms the Discussion – A Case Study of Taiwan Area C Company

碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === This study concentrates on the current development of Computer parts Industry in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental...

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Bibliographic Details
Main Authors: Tzu-Chun Chen, 陳姿淳
Other Authors: 林志鴻 教授
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/52291380859186297473
Description
Summary:碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === This study concentrates on the current development of Computer parts Industry in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of target company and thus summaries the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the Switching Power Supply Industry service providers. In this study, the strategy management structure suggested by Lin and Pao (2004) was adopted. Through the mission statement from the case study companies, evaluations on internal environment, industrial environment, and exterior environment had been performed. We generalize the conclusions with the explosive case study method as following: 1. With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies. 2. With the business mission statement, the optimal competition strategy must be executed by developing technologic strategy. The target company must focus on higher order products to improve profits and become leading status within industry.