The Market Analysis and the Strategy Development toward the Wealth management of the Banking Businesses in Taiwan Subsequent to the Straits Post ECFA Era,A Case Study of Y Bank

• Main Authors: Shiu-wen Shih, 施秀玟
• Other Authors: 林江峰
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/38337939378336327551

碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === Taiwan’s banking sectors have been under intensive competitions and extremely modest market spreads, since the government official approved the opening of private banks. If, and only if the banks could take the entering of international financial stage and the developing of emerging financial markets as the fundamental operational strategy of sustainable banking. Due to the Mainland China have become Taiwan’s largest investments and trading businesses within the markets, in facing the rapid economic developments with the steady growth of annual GDP, the banking environment surely has unpredictable opportunities. Furthermore, the investors would highly expect the banks’ performances after the allocation within Mainland in near future. In following with the signed of ECFA and MOU, Taiwan’s financial industries would directly face the challenges from Mainland China, which the situation might contain either an opportunity or the crises. For well realization in entering target market, the thesis will be interpreted basing on relative literatures and theories of the wealth management and business strategy. First to all, in complying ECFA related subjects for Taiwan’s banking, the development of Taiwan’s banking and wealth management from the past to current market conditions will be briefly summarized, and then discuss the status of wealth management market and potential opportunity in mainland, and then apply the bank – Y as a case study, to analyze its wealth management business and then propose the strategic plan in order to provide the reference for Taiwan’s banking business.