A Study on Internet Information Browsing Behavior of Consumers under Different Product Types ─ An example of Virtual Online Shopping Website

• Main Authors: Wei-Yuan Wang, 王威元
• Other Authors: 曾義明
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/60365333621239757209

碩士 === 淡江大學 === 國際企業學系碩士班 === 99 === The study is an online shopping website for empirical examination, has used data mining to extract and analyze consumers browsing data. The study aims to examine the relationships between different product types and browsing behavior, especially time and pageview within different product types (emotional goods and functional goods) show obvious diversity. The study used convenience sampling to Tamkang University students and my friends , Subjects were to browse the website using a computer or Tablet PC operation. Totally 75 valid questionnaires are distributed, the use of single-factor analysis of variance to compare differences between different types of goods. The results showed that: browsing behavior of consumers under different product types there was no significant difference. The contents of browse information on the page and found the experience simulation represented by images show emotional goods browsing time longer than functional goods.