The Relationships of Channel Power and Dealer Satisfaction-Mediating effect of Communication,Trust, and Commitment

• Main Authors: Huan-Ting Ho, 何煥廷
• Other Authors: Kun-Shan Wu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/33664839859767263074

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 99 === In the past research, the competition in the future of enterprises, enterprise and enterprise competition between each other no longer, for because of in conformity with trend that industry globalizes, have already changed into channel to channel of competition. This main purpose of this thesis is to investigate into relationships among channel power, relationship quality (communication, trust, commitment), and dealer satisfaction, and regard food industry of information as the research object. The studied population is dealers in Taiwan. The samples were deciede by the purposive sampling method. This study contains 260 valid samples for performing descriptive statistics, factor analysis, reliability analysis, validity analysis, correlation analysis, and structural equation modeling (SEM). After the empirical research, the major findings as follows: 1. The non-coercive power has a positive impact on the dealer’s communication. 2. The non-coercive power has a positive impact on the dealer’s commitment. 3. Communication has a positive impact on trust. 4. Trust has a positive impact on commitment. 5. The greater the manufacturer’s communication, the greater the economic satisfaction and non-economic satisfaction of the distributor. 6. The greater the distributor’s commitment to the manufacturer, the greater his economic satisfaction and non-economic satisfaction.