The Strategies for Duopoly on Bandwidth and Value-added Services under Network Congestion

• Main Authors: Wei-Chieh Kao, 高偉傑
• Other Authors: Shin-Heng Pao
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/40783991745223759633

碩士 === 淡江大學 === 國際企業學系碩士班 === 99 === “Network Congestion”, as long as the topic of the discussion network are bound to solve a problem; the issues arising from the network of “network externalities” and the “network effect” and other topics discussed by the literature has been quite remarkable insights, but this will also be looking to discuss the economic point of view there is “network congestion” and “network externality” under the For net work service provides will be the impact of competitive interaction strategies. Follow Gibbens, Mason, and Steinberg(2000) discussed the subject of the article with the use of mathematical models, and modify, and because the network operators to provide value-added services are increasingly diversified and today has long been a substantial change people’s way of life, essential in the era of Internet, consumers not only care about the stability and quality of network connectivity, network operators pay more attention to the wealth of additional services provided; and for network operators, the rapid advances in science and technology in fueling the, it is also reasonable and feasible network to value-added services as one of the ways to expand market share. Therefore, this article hopes to show, subject to certain assumptions, a combination of consumption and production side surface, attempts to firm size, the absolute bandwidth and relative bandwidth, the marginal cost of providing value-added services and the types of consumers and manufacturers of the angle of Psychology the explore each other Internet service providers in the market share, pricing and profits, etc. will be how it works.