Exotic food culture and the intermediary：a case study of Japanese food culture

• Main Authors: Ching-Min Lin, 林靜旻
• Other Authors: Chuan-Yang Shiu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/89755171896191030374

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 99 === In a globalized consumer society, people information on foreign food culture increasing demand，so mass media systematic collection of information intermediaries to the audience. In the process, the audience may be affected by the intermediaries, for the formation of a foreign food culture of a particular impression、attitude, even affect the actual consumer behavior. Magazine in a large number of distributions, circulation rate and other market conditions, in response to the food taste and construction force to be reckoned with. Therefore, the purpose of this study is to use gourmet magazine "Here! Plus “introduction of Japanese food culture as an example, to explore the gourmet magazines play the intermediary role, and analysis the structural model and operational logic. The results showed that gourmet magazines intermediaries loyal to the flavor, the concept of fidelity, reflect the pulse of dietary trends, Provide food culture, food and beverage information, passing a different diet and life style. And according to market logic, play a role in the production and promotion of demand, to make the process of cultural consumption practices can continue to operate also has the power of construction of food culture consumption structure. Gourmet magazines to lead consumers to understand the deep culture of food consumption, it seems readers are free to choose to learn, but still can not ignore the cultural intermediaries control the field of knowledge and action、define a different food culture、shaping the diverse diet style, so the public to enjoy the pursuit of food culture, while still affected by the intermediaries and to imitate their style.