| Summary: | 碩士 === 國立臺北科技大學 === 創新設計研究所 === 99 === The proportion and stance is the foundation of excellent automotive design, but due to its complexity, it’s often under looked and hence understood by young designers. This research investigates the uniqueness of Car Styling Proportion in Automotive design, seeking to assist young designers on the understanding of vehicle design. To further extend from these principles, and achieve a mature design or further design analogies.
Through interviewing the professional automotive design leaders in Taiwan’s OBM studio, side proportion principles on automotive design was established relation to the degree of design maturity. The analysis was cross-examined through conducting questionnaire on two groups (designer and non-designer). The first survey consists a total of 40 participants, aiming to identify the participants’ preferences on the overall side proportion. Following from the initial come, the second questionnaire survey was conducted on a total of 50 participants on both groups. The data was further analyzed in ANOVA to identify the visual preference priorities amongst the rules established earlier.
This analysis on automotive exterior proportions was based on the author’s professional experience and knowledge as an automotive designer. Through the cross examination process, three major outcomes were identified: 1. Side styling proportion adjustments will dramatically increase the overall design maturity. 2. Compare between the designer and non-designer participant groups, designers are more sensitive to details. 3. Both participant groups shown high level of sensitivity to the side view proportion variations. The outcome seeks to assist young automotive designers to understand and adopt the Car Styling Proportion principles, and further create innovative design breakthroughs to visually impress the consumer groups.
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