The Influence of Information Richness on Consumer WOM Response with Social Presence Theory
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === The rapid development of Internet, e-word of mouth makes more features present in the internet, previous research for the impact of e-wom used word-of-mouth volume and both positive and negative characteristics to measure. This study consider using social p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79524081561034889471 |
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