Construction of potential Customer’s Screening Model for Retailing Industry

• Main Authors: Su-Na Xu, 許素娜
• Other Authors: Chih-Chou Chiu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/r36zea

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Retailers now face a dynamic and competitive retail environment and diverse demands of customers. Accordingly, customer relationship management（CRM）and knowledge development in database（KDD）are used by retailers as means of standing out from the competition. This research is aimed at building a screening model which comes from customer profiles and order history, and Classification and Regression Tree (CART) was used to identify the potential customers. To evaluate the performance of the proposed method, the dataset provided by one of the most famous retailing company in Taiwan is used for analysis. The result shows that the constructed model can identify the potential customer successfully.