Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement

碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 99 ===   Promotion is an important concept in marketing which involves attracting consumers with incentives during a specific time to increase sales in products. The present study intends to incorporate the concept of promotion into digital game based learning mate...

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Main Authors: Pi-Hsiung Hsu, 許弼雄
Other Authors: 蔡銘修
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/e7ntpr
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spelling ndltd-TW-099TIT056770082019-05-15T20:42:27Z http://ndltd.ncl.edu.tw/handle/e7ntpr Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement 數位遊戲式學習結合促銷概念對高職電子科學習頻率與成就之研究 Pi-Hsiung Hsu 許弼雄 碩士 國立臺北科技大學 技術及職業教育研究所 99   Promotion is an important concept in marketing which involves attracting consumers with incentives during a specific time to increase sales in products. The present study intends to incorporate the concept of promotion into digital game based learning materials for 70 electronic majors in vocational high school. Equipments and items are given away in the digital game as incentives to promote students learning. The experiment lasted two weeks. The purposes of this study are as follows: to understand 1) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning frequencies, 2) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement, and 3) the relationship between learning frequencies and learning achievement, and 4) the mediating effects of learning frequencies between attitude toward applying the concept of promotion into digital game-based learning and learning achievement   The findings are as follows: 1) There were positive correlations among the three variables: attitude toward applying the concept of promotion into digital game-based learning, learning frequencies, and learning achievement. 2) The positive relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement is mediated by learning frequencies. 蔡銘修 2011 學位論文 ; thesis 158 zh-TW
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description 碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 99 ===   Promotion is an important concept in marketing which involves attracting consumers with incentives during a specific time to increase sales in products. The present study intends to incorporate the concept of promotion into digital game based learning materials for 70 electronic majors in vocational high school. Equipments and items are given away in the digital game as incentives to promote students learning. The experiment lasted two weeks. The purposes of this study are as follows: to understand 1) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning frequencies, 2) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement, and 3) the relationship between learning frequencies and learning achievement, and 4) the mediating effects of learning frequencies between attitude toward applying the concept of promotion into digital game-based learning and learning achievement   The findings are as follows: 1) There were positive correlations among the three variables: attitude toward applying the concept of promotion into digital game-based learning, learning frequencies, and learning achievement. 2) The positive relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement is mediated by learning frequencies.
author2 蔡銘修
author_facet 蔡銘修
Pi-Hsiung Hsu
許弼雄
author Pi-Hsiung Hsu
許弼雄
spellingShingle Pi-Hsiung Hsu
許弼雄
Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
author_sort Pi-Hsiung Hsu
title Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
title_short Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
title_full Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
title_fullStr Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
title_full_unstemmed Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
title_sort applying the concept of promotion into digital game-based learning: the relationship among vocational high school students’ attitude, learning frequencies and learning achievement
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/e7ntpr
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