Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement
碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 99 === Promotion is an important concept in marketing which involves attracting consumers with incentives during a specific time to increase sales in products. The present study intends to incorporate the concept of promotion into digital game based learning mate...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/e7ntpr |
id |
ndltd-TW-099TIT05677008 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-099TIT056770082019-05-15T20:42:27Z http://ndltd.ncl.edu.tw/handle/e7ntpr Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement 數位遊戲式學習結合促銷概念對高職電子科學習頻率與成就之研究 Pi-Hsiung Hsu 許弼雄 碩士 國立臺北科技大學 技術及職業教育研究所 99 Promotion is an important concept in marketing which involves attracting consumers with incentives during a specific time to increase sales in products. The present study intends to incorporate the concept of promotion into digital game based learning materials for 70 electronic majors in vocational high school. Equipments and items are given away in the digital game as incentives to promote students learning. The experiment lasted two weeks. The purposes of this study are as follows: to understand 1) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning frequencies, 2) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement, and 3) the relationship between learning frequencies and learning achievement, and 4) the mediating effects of learning frequencies between attitude toward applying the concept of promotion into digital game-based learning and learning achievement The findings are as follows: 1) There were positive correlations among the three variables: attitude toward applying the concept of promotion into digital game-based learning, learning frequencies, and learning achievement. 2) The positive relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement is mediated by learning frequencies. 蔡銘修 2011 學位論文 ; thesis 158 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 99 === Promotion is an important concept in marketing which involves attracting consumers with incentives during a specific time to increase sales in products. The present study intends to incorporate the concept of promotion into digital game based learning materials for 70 electronic majors in vocational high school. Equipments and items are given away in the digital game as incentives to promote students learning. The experiment lasted two weeks. The purposes of this study are as follows: to understand 1) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning frequencies, 2) the relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement, and 3) the relationship between learning frequencies and learning achievement, and 4) the mediating effects of learning frequencies between attitude toward applying the concept of promotion into digital game-based learning and learning achievement
The findings are as follows: 1) There were positive correlations among the three variables: attitude toward applying the concept of promotion into digital game-based learning, learning frequencies, and learning achievement. 2) The positive relationship between attitude toward applying the concept of promotion into digital game-based learning and learning achievement is mediated by learning frequencies.
|
author2 |
蔡銘修 |
author_facet |
蔡銘修 Pi-Hsiung Hsu 許弼雄 |
author |
Pi-Hsiung Hsu 許弼雄 |
spellingShingle |
Pi-Hsiung Hsu 許弼雄 Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement |
author_sort |
Pi-Hsiung Hsu |
title |
Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement |
title_short |
Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement |
title_full |
Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement |
title_fullStr |
Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement |
title_full_unstemmed |
Applying the Concept of Promotion into Digital Game-Based Learning: the Relationship among Vocational High School Students’ Attitude, Learning Frequencies and Learning Achievement |
title_sort |
applying the concept of promotion into digital game-based learning: the relationship among vocational high school students’ attitude, learning frequencies and learning achievement |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/e7ntpr |
work_keys_str_mv |
AT pihsiunghsu applyingtheconceptofpromotionintodigitalgamebasedlearningtherelationshipamongvocationalhighschoolstudentsattitudelearningfrequenciesandlearningachievement AT xǔbìxióng applyingtheconceptofpromotionintodigitalgamebasedlearningtherelationshipamongvocationalhighschoolstudentsattitudelearningfrequenciesandlearningachievement AT pihsiunghsu shùwèiyóuxìshìxuéxíjiéhécùxiāogàiniànduìgāozhídiànzikēxuéxípínlǜyǔchéngjiùzhīyánjiū AT xǔbìxióng shùwèiyóuxìshìxuéxíjiéhécùxiāogàiniànduìgāozhídiànzikēxuéxípínlǜyǔchéngjiùzhīyánjiū |
_version_ |
1719103210468147200 |