The Resarch of Global Marketing Strategy in Industrial PC

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 99 === Taiwan IPC (Industrial PC) manufactures used to plan their channels with single brand strategy; even thought, they have outstanding engineering capability and incredible manufacturing flexibility. However, Taiwan is a shallow market and need to gain more...

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Bibliographic Details
Main Authors: Yi Chun, Chen, 陳怡君
Other Authors: Tung-Lai Hu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/nvx7a9