The Marketing Strategy of Central Control System Industry

• Main Authors: Hung-Yi Chen, 陳弘益
• Other Authors: 胡同來
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/n3thr2

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 99 === In these years, Taiwanese companies moves to China. How to exploit the Taiwan market to build international brands and to set up factories in Taiwan have become important issues to the industry of the Central Control System. Business-to-business markets are emphasized in this study. Under the consideration of supplyers’ needs and attitude about Central Control System, this research will provide suggestion and show the key factors of successful commercialized design for Central Control System for market established by the analysis of consumers’ opinions. This research contributes not only to provide development guidance of Central Control System but also to point out the importance of supplyers’ needs. Our research method is according literature review to understand the Central Control System, and to establish effective factors for marketing. By method to analyze the data, the study will provide the suggestion. We find out appropriate marketing strategies, satisfactory value to customers, and competitive advantages.We hope to improve the company who have new market and market performance, and get beneficial results. Right poisoning, accurate price policy, brand awareness as well as products differention are also helpful in the business development. Furthermore, the multi distribution channels and promotion activities lead its products expand in market quickly. The study expects to offer a set of realistic marketing strategy for the Central Control System companies which want to develop business in the Taiwan market.