Strategy of Implementing Carbon Labeling in Taiwan by Combining SWOT and ANP

• Main Authors: Meng-Ying Hong, 洪孟瑛
• Other Authors: 胡憲倫
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/x873kk

碩士 === 國立臺北科技大學 === 環境工程與管理研究所 === 99 === Energy conservation and carbon reduction has become a “must” policy for governments all over the world to adopt in response to the concern about global warming. According to the Agenda 21, proposed in the Earth Summit in 1992, all people need to change their consumption and production patterns to achieve the goal of Sustainable Development (SD). Therefore, a new concept and initiative, namely sustainable consumption and production (SC&P), has been promoted by UN and EU countries. One of the important measures in promoting SC&P is through the labeling scheme. It is to differentiate green or environmental products with general products by labeling a green or eco-label on products to attract green consumers. Currently, carbon labeling has been gaining momentum in various countries; more and more products are labeled to guide consumers to purchase low carbon products and practice green consumption. In this study a commonly used decision-making tool, SWOT analysis, combined with Analytic Network Process (ANP), Fuzzy Delphi Method (FDM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) was adopted in this study to study the strategies for promoting and implementing carbon labeling in Taiwan. First, possible strategies were collected via literature review followed by an expert questionnaire and the strategies (factors) through a group of experts by using FDM. SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats in implementing carbon labeling in Taiwan. The SWOT matrix was then further formed four strategy-pairs, namely SO (promoting carbon label in multiple ways), ST (actively use of government resources), WO (aggressively participate international organizations) and WT (bring in foreign experience and cooperation). And DEMATEL was used to explore the interrelations among the key factors of implementation carbon labeling in Taiwan. After the paired strategies were confirmed, the ANP technique will be applied to quantitatively determine the relative importance of each strategy. The research findings show that the strategy within the SO strategy-pair, i.e. “Promoting carbon label in multiple ways”, is the most important insight and is a potential strategic alternative for policy makers to benefit from the potential advantages of Taiwan carbon practices.