| Summary: | 碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 99 === In recent years, smart phones have gradually replaced traditional cell phone, and Apple devices (such as the iPhone, iPad, etc.) has started an unrest in the whole world, Apple''s phone allow users to download various application by appstore, and it cause appstore downloading and use population, in astonishing speed growth. It caused more and more game research and development company invests more resources into the handheld game industry. By various literature''s reorganization, we found that the popular handheld game''s content and interactive affected played the successful key point.
In this reserah we divide the content of the mobile gaming into visual, conceptual, playable, interface, and sound. And have interaction and game ending for interactive factor. We will use factor analysis approach and cluster analysis to analsysi what is the most important factor for popular game. Through this research, we hope it can help who want to enter the mobile gaming market how to create the popular and get player''s attention.
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