| Summary: | 碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 99 === In recent years, a development of local characteristic industry has become key economic development direction across the nations and is getting prevailed worldwide, in which the local characteristic industry in Taiwan is mostly micro- and SME-oriented and has been a big support to the local economy for a long time, which generates revenues and job opportunities for local enterprises. However, due to a limitation on capital, resources and market, as well as the effects of WTO and ECFA trade agreement, the local characteristic industry-based enterprises in Taiwan reported weak market demand, where the local residents lost confidence in the commodities and caused recession and fading of local characteristic industry-based enterprises, it is time for them to face business transformation and upgrade.
Moreover, in a time of knowledge-based economy, a control of key IT application capabilities helps boost the core competitiveness of enterprises, products and services; and utilization of e-commerce over internet helps expand the market, at the service of more customers and establish word-of-mouth in a better way, the long tail effect will also bring more sales to niche markets. Therefore, a complete perception of critical success factors of e-commerce application enables a chance to local characteristic industry to make use of limited capital and resources, so as to effectively reinforce competitiveness within the fastest time.
The study aims to explore the critical success factors of e-commerce application for enterprises in local characteristic industry, to further utilize Delphi Method and Analytic Hierarchy Process for questionnaire analysis, with opinions of senior experts consolidated from industry, academy and government, and with few conclusions derived further as below:
I. A structure of 3 major levels is derived after analysis, in which level 1, the goal level : “Critical Success Factors of E-Commerce Application for Enterprises in Local Characteristic Industry”, level 2 reports 4 aspects while level 3 reports 18 factors in total.
II. “Customer management and marketing” aspect is the most critical one among the 4 aspects in level 2, reported a weighted indicator of up to 56%.
III. “Community and customer management”, “application of GPS/LBS/POI information”, “guidance of government and private associations”, “transaction convenience and flexibility” and “commodity information completeness” are the most critical ones among the 18 factors in level 3.
IV. Lastly, a list of “Critical Success Factors of E-Commerce Application for Enterprises in Local Characteristic Industry” by weighted priority is summarized, in which we expect the research outcomes to allow the massive local characteristic industry-based enterprises in Taiwan to fully seize a method of e-commerce application over internet, to enhance the quality and quantity of sales in products of local characteristic industry, to increase revenues and flourish local economy so as to facilitate upgrade, innovation and development of local characteristic industry.
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