The Study of Donor Decision: Donators from Central Region of the Garden of Hope Foundation

碩士 === 東海大學 === 社會工作學系 === 99 === This study is bases on the “Consumer Decision Process Model” and the donation behavior of the “donation / gift process” to understand the decision-making process of donor contributions. After a literature review, the dependent variable is the simulation of the donat...

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Bibliographic Details
Main Authors: Lien, An-Chieh, 練安倢
Other Authors: Cheng, Yi-Shih
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/57572428102401444641