A Study of the Relationships among Experience Marketing, Brand Association, Satisfaction and Loyalty─The Moderating Effect of Brand Personality.
碩士 === 東海大學 === 企業管理學系碩士班 === 99 === The circumstance of global competition is dynamic and unpredictable. It is impossible to win or survive in the competitive market if companies just focus on product characters and quality. How to catch customers experience and emotion and create touching brand is...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28773256873157344945 |