| Summary: | 碩士 === 東海大學 === 企業管理學系碩士班 === 99 === As the tranditional teaching methods, leaners are limited by teachers, places and times. Leaners can’t enjoy learning with these limitations. Because the Internet prevails, learners use online learning which can plan the time to learn and progress themselves. Thus, in addition to tranditional teaching, many people have gradually taken online learning in recent years.
This research is based on Seven Tools for New Product Planning method, including interviewing method, questionnaire investigation, factor analysis method, idea stimulating, idea selecting method and conjoint analysis. First, according to interviewees’ opinions, the researcher establishes three hypotheses. The questionnaire is developed upon three hypotheses. And the three key factors are established factor analysis method. Utilizing idea stimulating and selecting method, five key ideas are discovered. The conjoint card’s attribute and level are developed upon five ideas. There are ten conjoint cards produced by conjoint analysis. We utilize the conjoint questionnaire to investigate customer’s preference.
Based on the results of conjoint analysis, companies must master five-key attributes in product development: test questions, consultation, e-book download,web interface and learners interaction. In addition, the best product mix of online learning is：test the ability of students which selected in accordance with items, search answers the question over data of the network zone, provides dynamic video e-book to download, using words, pictures to show Internet Options function, provide online discussion area where students can direct discuss.
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