| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 99 === The purpose of this study was to research the television series and
film to image of tourism destination and tourist's motivation. Discussing
and analyzing the present studies. We hoped that the plans of
improvement could help with the film tourism. Subjects for study were
300 of tourist in the seven destinations in Hengchun. To analyze the
collected data, the findings of this study were as follow. The statistical
tools of descriptive analysis, Reliability Analysis, Factor Analysis, one-way
ANOVA, t-test, Regression Model Analysis in this study.
The research result showed Cape No. 7 to Hengchun image No
significant effect, significant impact on tourism motivation, Hengchun
images of tourists motivations have a significant effect.
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