Brand affect Customers Purchase Intentions in Travel Destination - A Case of Franchise Convenience Stores

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 99 === With the practice of tourism policy and popularity of travel activities, it makes various industries with profit, such as hotels, restaurants, and retail business. This study examines the relationships between franchise’s brand awareness, brand image, and purc...

Full description

Bibliographic Details
Main Authors: Hsiang Ting, Huang, 黃湘庭
Other Authors: 林宜欣
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/21997195184693276560