Consumer Perception of Chinese vs. English/Chinese Hybrid Advertising in Taiwan
碩士 === 亞洲大學 === 經營管理學系碩士班 === 99 === This study employs a conventional survey by distributing the questionnaire manually in front of a department store in Taichung, Taiwan. The purpose of the study is to identify whether Taiwanese people prefer advertising that includes Chinese and English words or...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61056081348195667601 |