A Study on Relationships among Service Quality, Customer Satisfaction and Customer Loyalty: The Case of Real Estate Brokerage Industry in Taichung Region

• Main Authors: Guo jun Chen, 陳國鈞
• Other Authors: Yao-Huang Tseng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/82484703355757146690

碩士 === 亞洲大學 === 國際企業學系碩士班 === 99 === The major objective is researching about the service quality and the relationship between the satisfactory and loyalty of these customers. According to the discoveryfrom the articles,we develop the researching model. Among these sponsoras who are the customers from real estate agency,living in Taichung City as well are our researching target. We analy from the statistics through the spss software. The conclusion might be organized as followed. At first,there is the apperent differentication on the demand of their hardware facilities whoever are different age and educationall background. Secondly,the factors of service quality are contenting what they need ,trust and promise,offering the hardware facilities what they want. It has noticable and positive relationship between the satisfactory and loyalty of the customers. Thirdly,meeting what they demand and providing them with hardware facilities both have the remarkable influence on the customers’ satisfactory. Fourthly,the factorys in service quality about meeting what they demand and providing them with hardware facilities have play the medium roles in the their loyalty and satisfactory of these customers.