The Segmentation of Consumer Market of Small-Packaged Rice: An Application of Conjoint Analysis
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 99 === Taiwanese consumption pattern of rice has been transforming from merely functional to the pursuit of more diverse and delicate. Owing to its nature of quality, hygiene, ease of carrying, and multiple selection in content and packaging size, small-packaged rice...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49553138478733951171 |