Exploring Service Innovation of Funeral and Interment Industry Based on Life Value Perspective:A case study of Lung Yen Co.

• Main Authors: Liu Sheng-Tsai, 劉生財
• Other Authors: Dr. Wen-hong Chiu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/43806868138460024180

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 99 === Population index from Dept. of Household Registration indicated that elderly population was up to 10.63% in 2009, aging society exceeded 7% standard, such standard was regulated by World Health Organization of United Nations. As the elderly population is increased, demographic information of Council for Economic Planning and Development indicates, the annual death toll will be increased gradually in Taiwan area since 143thousand persons in 2009. In the year of 2051, it shall be increased to 360thousand persons; the death toll will be 2.5 times comparing with the current figure. Obviously, the overall market for funeral and interment industry will be increased to 1250hundred million from current 500hundred million per year; people need funeral and interment service growing with each passing day. Therefore, innovation and introducing new thought on creative service are extremely required. Through observation, the present funeral and interment industry are running the business almost for commercial purpose in order to increase benefit. Particularly and nowadays, the research on funeral and interment industry mostly focus on consumer behavior, dynamic research on funeral and interment industry, consumer satisfaction research, lifetime contract exploration, as well as funeral and interment facilities exploration. The relevant issue with regard to life value and creative service of funeral and interment industry is rare. The purpose of this research is by means of life value viewpoint, and in accordance with life activity of funeral and interment industry, to analyze this kind of industry for promoting creative service, and to understand value change and repositioning of funeral and interment industry .。 This research adopts life value viewpoint of Frankl (1969): there are three major elements including create meaningful value, experience meaningful value, as well as meaningful value of attitude. And valuable activities of funeral and interment industry are: fate, coffin, funeral, burial and continuousness, the case study is Lung Yen Life Service Co., Ltd., with secondary information (network, journal thesis, graphic magazine, relevant book etc.), and participated observation and expert interview, to proceed multi information source collection and analysis, which can meet triangulation principle, to assure information is full and complete, that can advance the reliability and validity of this article. Further, the analysis unit is about the great creative service activities launched by Lung Yen Life Service over the years. The results are as follows after inductive analysis: First, in the past, funeral and interment industry only handled routine works such as coffin, funeral and burial. Now, they also care about life with solicitude gradually, to create meaningful value. Second, at “fate” stage, big group let consumers identify with value of attitude meaning through life-death education, and they increase its ratio of pre-project, too. Third, meaningful value creation and value of attitude meaning have become new factors in major creative services among five activities procedures, fourth, in experiencing value of meaning and attitude, and regarding creative services for “fate” and “continuousness”, funeral and interment industry considerately provide deathbed care, moreover, provide ceremonies for “decease after one hundred days”, “decease after one year”, “combined with ancestral tablets”, to show existence meaning of life value. Fifth, through education on value of attitude meaning, which can make five service procedures of funeral and interment feel, life is limited, so, inner thanksgiving state of mind is generated.