The Effect of Advertising Appeals and Health Belief on the Behavior Intention of Banking Umbilical Cord Blood among Pregnant Women
碩士 === 慈濟大學 === 傳播學系碩士班 === 99 === The purpose of the study was to understand contents of magazine advertisements relating to blood of umbilical cord, the pregnant women’s behavior intention and motive behind banking the blood, and to identify factors that may influence their decision. This rese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03566054252046942318 |