A study of B&B consumers’ motivation, determining elements and future intension: the case study of elementary school teachers in Kaohsiung City

• Main Authors: Chen, Chao Yu, 陳昭瑜
• Other Authors: Liang, Wen-Ke
• Format: Others
• Language: zh-TW
• Published: 99
• Online Access: http://ndltd.ncl.edu.tw/handle/84593833516596645477

碩士 === 南台科技大學 === 應用英語系 === 99 === The main purpose of this study is to explore the B&B customers’ accommodation motivation, determining elements, and future intension which were referred to the prior B&B experience of elementary school teachers who have different life style. .The questionnaire take elementary school teacher in Kaohsiung City as participants and had 389 effective questionnaires. Then, the study use SPSS to do descriptive statistics, reliability analysis, T-test, one-way ANOVA and factor analysis. According to the analysis result, the main motivations were “social demand” and “relaxation”. In determining elements, people would pay more attention on “image and style” and “guide and extra service” of B&B. Therefore, according to the result, the study suggests that B&B management ought to know the demand that customers need and their behaviors. Then, try to enhance customers’ positive feeling to B&B and increase opportunities and activities to contact with host and other customers.