The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator

碩士 === 南台科技大學 === 行銷與流通管理系 === 99

Bibliographic Details
Main Authors: TE Chun Chang, 張德群
Other Authors: 黃盈裕
Language:zh-TW
Published: 100
Online Access:http://ndltd.ncl.edu.tw/handle/25252157663258742235
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spelling ndltd-TW-099STUT86910122016-11-22T04:13:40Z http://ndltd.ncl.edu.tw/handle/25252157663258742235 The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator 網路銀行的涉入與知覺易用性對使用態度與意願之影響-以顧客價值之效率、卓越為中介變數 TE Chun Chang 張德群 碩士 南台科技大學 行銷與流通管理系 99 黃盈裕 100 學位論文 ; thesis zh-TW
collection NDLTD
language zh-TW
sources NDLTD
description 碩士 === 南台科技大學 === 行銷與流通管理系 === 99
author2 黃盈裕
author_facet 黃盈裕
TE Chun Chang
張德群
author TE Chun Chang
張德群
spellingShingle TE Chun Chang
張德群
The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator
author_sort TE Chun Chang
title The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator
title_short The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator
title_full The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator
title_fullStr The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator
title_full_unstemmed The Impact of Involvement and Perceived Ease of Use on Attitude and Intention-Using Efficiency and Excellence of Customer Value as Mediator
title_sort impact of involvement and perceived ease of use on attitude and intention-using efficiency and excellence of customer value as mediator
publishDate 100
url http://ndltd.ncl.edu.tw/handle/25252157663258742235
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