The Examination of Factors Influencing Residents’ Supportive attitude toward Rural Tourism

• Main Authors: Hung, Hsiu-Ling, 洪秀玲
• Other Authors: Chiang, Yu-Jen
• Format: Others
• Language: zh-TW
• Published: 100
• Online Access: http://ndltd.ncl.edu.tw/handle/74305357437359399039

碩士 === 南台科技大學 === 休閒事業管理系 === 99 === The purpose of this study is to understand the relationship among tourism benefit sought, cognition of tourism impacts, attitude of residents toward tourism development and support of tourism management based on the proposed framework of “support for tourism development model” developed by Perdue et al (1990). The survey was conducted at Jing-Liau village complex, Tainan city. The study collected 381 effective responses and was analyzed by SPSS12.0 including descriptive statistics, reliability analysis ,Pearson’s correlation analysis ,regression analysis , t-test and ANOVA analysis. Main results were as follows: Firstly, the residents showed higher positive cognition than negative one in the mean scores toward tourism impacts. Secondary, the residents showed the attitudes in support tourism development. Thirdly, tourism benefit sought did show a significant effect on the positive cognition towards tourism impacts. Fourthly, positive cognition towards tourism impacts had a significant effect on the attitude towards tourism development. Sixthly, both positive cognition towards tourism impacts and attitude towards tourism development showed a significant effect on the supports of tourism management. Seventhly, it was shown that there was a significant difference among surveyed villages.