The relationship between swithching cost and customer loyalty for the store of the network dress
碩士 === 南台科技大學 === 企業管理系 === 100 === Thanks to globalization and the prevalence of the Internet, online auction sites have generated a purchasing pattern favored by many consumers. The low entry barrier and considerable market size led to more intensified competitions in the online auction business....
Main Authors: | Li, Tzu-Hui, 李姿慧 |
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Other Authors: | Kuo, Hsing-Ping |
Format: | Others |
Language: | zh-TW |
Published: |
100
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Online Access: | http://ndltd.ncl.edu.tw/handle/pc33xf |
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