A Study on the Attractiveness of Golf Drivers

• Main Authors: Chang, Shu-Ying, 鄭淑瑛
• Other Authors: Liu, Nien-Te
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/92856971413296535903

碩士 === 樹德科技大學 === 應用設計研究所 === 99 === Recently golf is one of the favorite sports under the leadership of the movement trend by international golf stars. Golf players are rapidly increasing in the developed and developing countries. Therefore the clubs increased demand. Golf has been forming unique cultural habit through the exchange of man and nature. It has been challenging sport, competitive, entertainment, leisure, fitness and cultural connotations. In many sports, golf is engaged in outdoor sports in the least by age and gender restrictions, so has its special attractiveness force elements. In this study, the theme of golf drivers to explore the attractiveness factor of players. To estimate the preferences of the objects for 10 visitor with Evaluation Grid Method, it select four original attractiveness factor, twenty-two specific attractiveness factor and ten abstract factor as design project development basis. According to the survey conducted experimental data analysis to clarify the impact of consumer product design for golf driver satisfaction with the attractiveness of the important factors to provide effective product design. The study demonstrated that the style of golf driver in the favorite character because as a "sporty", "casual style", "noble and elegant", "technology wind" and so on. The love of golf for golfers that the products design is all positive for the golf driver recognition. By establishing the research methods can be used as reference of the follow-up research. Keywords : Golf driver、Attractiveness engineering、Evaluation Grid Method(E.G.M.)