| Summary: | 碩士 === 樹德科技大學 === 資訊管理系碩士班 === 99 === Recently, knowledge management (KM) has been introduced to the agriculture industry to improve the overall competitiveness by integrating core agriculture knowledge. Using information and communication technologies, KM can deliver knowledge, experiences and practices to needed entities faster and easier in order to increase the application values of knowledge. How a KM system is being used will no doubt affect how agriculture technologies will be transcended in the future.
Technology acceptance model (TAM) predicts individuals’ usage behavior of technology by using perceived usefulness and perceived ease of use. The theory of planned behavior (TPB) has been widely used to explain human behaviors (not necessarily in the technology domain) by using personal attitudes, subjective norms (SN) and perceived behavioral control (PBC). This study combines TAM and TPB (in particular, the SN and PBC constructs) to propose a research model, which is empirically tested for a knowledge portal system from the Council of Agriculture
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