| Summary: | 碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 99 === In recent years, riding bicycle becomes a hot activity. It advocates environmental protection, and to be a health and peace symbol. According to four dimensions of the store image, “merchandise”, “price and value”, “personnel services”, and “shop furnishings”, this study, engages in understanding the customer requirements of a cyclist rest stop.
From the survey data, the main due facilities of the cyclist-rest-stop are “bicycle parking area”, “maintenance tool”, “rest facility”, and “beverage”. With prinpicle component analysis, this study also finds out three new dimensions of the store image for the cyclist-rest-stop. They are “product quality”, “services”, and “space management”.
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