The Study on Key Factors in City Marketing

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 === Under the trend of globalization, the economic borders are no longer limited to the original boundaries and the competition between cities intensifies, thereby making it an important task for the city managers to allow the city to face globalization chall...

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Bibliographic Details
Main Authors: Yu-Ting Wang, 王鈺婷
Other Authors: 許安琪
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06666721203423112557