A Study on Health Care Marketing Communication Strategy in Taiwan
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 === The medical marketing is often regarded as a kind of behavior highly related to the morality and also given a peculiar meaning under the social norm, different from general commercial marketing purpose of “talking must refer to the benefit”. The medical m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/acj2c6 |