The Effect of the Relationships among Experience Marketing, Experiential Value and Behavioral Intention - A Case Study of Haagen-Dazs
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 99 === As consumers have raised their standard of living, they are satisfied with the material needs and thus pursue spiritual enjoyment. Consumers would enjoy a feast in a restaurant not only because of the delicacy but emphasize on consumer experience obtained du...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46596900506473694215 |