The Impact of the Third-Person Effect on Negative Military News— Using National Defense University Army Command and Staff College Students as an example

• Main Authors: Kuo-Feng Sun, 孫國峯
• Other Authors: Nei-Chung Tsai
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/41617206629762593907

碩士 === 世新大學 === 新聞學研究所(含碩專班) === 99 === The theme of the study is focused on negative military news and in hope by means of cognitive assumption of third person effect to discuss about the impact on negative military news. While probing whether the so-called third person effect exists in negative military news for middle class military officers, we also look into the cognitive and influence from interviewees toward negative military news from population variety, issue involvement, social distance, career recognition, and media messages, etc. In addition, to further analyze and explore on behavior relationship. The survey questionnaire is conducted by students of National Defense University Army Command and Staff College with 310 effective returned copies. The result shows that there is third person effect on negative military news and the influence is more to others than to interviewees. As far as social distance is concerned, the impact for other military officers and general public on negative military news will be accelerated while the distance between interviewees increased, as for the cognitive on third person effect to themselves, interviewees, and general public, year of age under population variety are in significant relation, showing that there is more impact for older interviewees on third person effect. As for issue involvement in military, the survey verified that for interviewees, the more involvement in military issue, occupation recognition, and media messages cognitive is considered to be more easily to have third person effect on negative news toward other military officers and general public. Meanwhile, it also found out that media messages cognitive under impact on general public can effectively predict in distinct in supporting military to take restriction action to media, which interviewees think the more impact on third person effect of negative military news, the more likely they will support military to take restriction action to media to reduce negative impact on military image and general public's cognitive over negative news from the media.