Developing and Implementing a Model for Selecting the Videos of City Marketing
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 99 === This study develops a model for selecting the videos of city marketing. First the proposed model adopts the Modified Delphi Method to find out suitable evaluative criteria of the city marketing videos. Next, the model applies the Analytic Hierarchy Process (...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53815370670130280072 |