Summary: | 碩士 === 世新大學 === 行政管理學研究所(含博、碩專班) === 99 === The global financial tsunami happened in the year of 2008 affected greatly on Taiwan's economy. Consquently, many enterprises cut back the expense on personnel. The increasing unemployment rate has become an concern of public and government. Therefore, relevant government ministries make up policies to increase employment rate. The case study of university graduates working as interns at private companies, was one of the programs introduced to solve the problem of high college graduates unemployment rate.
This study is a qualitative research through in-depth interview to collect information, The analysis framework uses strategic policy marketing model to understand and how the relevant stakeholders responding to the policy marketing strategies. Meanwhile, the study also explored the problems arising from the process of policy implementation.Finally, according to the research findings, policy suggestions were made to policy practioners.
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