The Relationships Between Consumers' Perception and Purchase Intention of Innovative Products- A Case Study of Hard Disk External Enclosure
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 99 === As the development of economic activities and technical improvement, the request of better products grows. Requests cause purchase. The revenue from purchase of new innovated products motivates producer’s investment in new products. So, it is important to fin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27780189853124449202 |