The Antecedents and Outcomes of Brand Experience on the Internet Social Networking Site
碩士 === 東吳大學 === 企業管理學系 === 99 === Abstract As the population of Facebook users has continued to grow, companies are paying more attention to the influence of social networks to promote brands and are using this rising platform to carry out many marketing activities, such as operating a Facebook Page...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06305549696002407128 |