Measuring the Spillover Effects of Brand Alliances:with Application to Conjoint Analysis
碩士 === 東吳大學 === 企業管理學系 === 99 === ABSTRACT Brand alliance is a marketing strategy which widely used on the market. An alliance with two different brands may share resources, gain original product's attributions and significance, and help an original brand to leverage associations. Hence consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81141695340895985458 |