The Effect of Reputation of Online Auction Seller and Type of Payment on Initial Trust: The Moderator Roles of Impulsive Buying Tendency.
碩士 === 東吳大學 === 心理學系 === 99 === The main purpose of the study was to examine the effect of reputation of online auction seller and type of payment on initial trust. According to the theories of persuasion, researcher considered moderating effect of impulsive buying tendency on the relationship betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23886410847568539424 |