Research On Product Identity And Appearance Features A Case Study Of Notebooks
碩士 === 實踐大學 === 產品與建築設計研究所碩士在職專班 === 99 === This research investigates appearance features and product identity (PI) of notebooks to understand how designers can utilize brand positioning to manipulate product appearance features to develop product identity at the preliminary stage of design. Based...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93435116660490434035 |