| Summary: | 碩士 === 實踐大學 === 企業創新與創業管理研究所 === 99 === The primary objective of this study is to build a Start-Up Decision Making System on the basis of potential factors to discuss how the interactive influence between potential factors affects when a local commercial trading company evaluating products.
Back to information asymmetry period, manufacturers and suppliers strongly relied on the service which commercial trading companies provided because of lacking of market information and marketing plans as well as unfamiliar with professional trading procedures. However, the value of commercial trading companies decreased not only because of the trading information becomes more transparent and easier to acquired with the technology improving rapidly but also the increase of manufacturer’s capability. It is a tough challenge for local commercial trading companies to face and deal with changes of external environment by providing valuable products or services to its customers in order to spread risks and pursue a sustainable business.
Therefore, this research is done by case study with single case, collecting and obtaining implicit data and knowledge from case company by means of in-depth interviews. The Start-Up Decision Making System is built, after related references and theses are collected, summarized and analyzed, for the case company to evaluate and make its limited resources for the best assignments.
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