The Influences of Transaction Cost and Incentive Mechanism on Customer Value and Purchasing Intention : An Empirical Study for Group Buying Websites
碩士 === 靜宜大學 === 資訊管理學系研究所 === 99 === Today, group buying is one of the popular online shopping behaviors. However, most studies were discussed from the viewpoints of price by the researchers in the past. Therefore, this paper integrates with the factors of website quality, transaction cost, incentiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02719091076180430632 |