| Summary: | 碩士 === 靜宜大學 === 觀光事業學系 === 99 === In recent years, an increasing number of tourism destinations are incorporated into the media and tourism destinations are promoted through media marketing, the effect including a rise in the number of tourists and economic income growth. However, past studies about the media effect did not examine the media effect on citizens. Therefore, this study explores whether media will affect changes in local citizens’ tourism impact attitude by questionnaire survey of local residents to understand the potential impact of the media brought to the residents, as well as their tourism development attitude. The results show that the media effect may affect the tourism development attitude of the residents. Residents hope the influence of marketing through the media, in addition to promote local development, and more importantly, to promote local culture. The attributes for different regions, needs to be done in different marketing elements to promote integration of multiple Hengchun through the media. Allow residents to participate planning and decision-making process in future to understand and help support and recognition for residents to understand the thoughts and attitudes residents. In addition, regular testing and maintenance for natural and cultural resources to reduce the residents concerns about environmental and cultural damage.
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