The Relationship between Player Identification and Purchase Intention of Licensing Accessory Product: Player’s Performance as the Moderating Effects
碩士 === 靜宜大學 === 觀光事業學系 === 99 === In 20th century, the annual business volume in sporting industry had grown to 500 billion USD. The “licensing accessory products” is one of the four major revenue sources in professional sporting industry. In this study, scenario experiment was used in our method, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45023402823230454662 |