Exploring Retail Travel Agents Decision Making of Selecting Wholesalers: A Means-end Chain Approach
碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === With the development of science and technology, as well as increasing diversity of social values, the management of the travel industry in Taiwan and travelers’ spending attitudes have changed dramatically. This study explores the decision- making processes of Tai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16878535285915170167 |